Blog Series Part 1: Built to Execute- Resilience & Results in the Wine Market

Post 1: “Looking Ahead: How Wineries Are Planning for 2026”

As we move into the second quarter of 2026, wineries across the U.S. are already deep into planning for the year ahead. The latest U.S. Wine Market report shows that while the industry continues to grow in value—reaching $115.33B in 2025—case volume is down, and the path to success is changing (Forbes). Growth is now driven by pricing, product mix, and execution, not just by selling more bottles.

Premiumization and private label expansion are reshaping the landscape.

Consumers are buying fewer bottles but spending more per bottle, and retailer brands are gaining share (Forbes). This means packaging, presentation, and operational reliability matter more than ever. Wineries are looking for partners who can help them stand out, control costs, and avoid disruption, especially as margins tighten and shelf space becomes more competitive.

How We Can Help

At TricorBraun WinePak, we’re built for this moment. Our scale, repacking lines, rigorous quality control, and nationwide logistics network are designed to keep your packaging moving, no matter what the market brings. As you plan for 2026, now is the time to review where consistency, supply risk, or cost volatility might be creeping in. Let’s talk about how we can help you stay resilient, protect your margin, and execute with confidence in a changing market.

Ready to plan for 2026? Contact us to discuss how WinePak can help you execute and thrive.