EcoStep™ – Your Path to Sustainable Wine Packaging

EcoStep™ is a comprehensive sustainable packaging offering for the wine industry, exclusively presented by TricorBraun WinePak. It’s not just about the glass, it’s about the bigger picture—the cartons, the closures, the bottles’ Life Cycle Analysis, and the overall footprint. We have pre-vetted a selection of vendors and packaging solutions that will help advance sustainability initiatives, bringing wineries and consumers one step closer to a more sustainable future. We aim to create a more sustainable, complete packaging path for the wine industry as a whole.

Click here to view our EcoStep™ products! 

The EcoStep™ Difference:

• In-stock, ready-to-ship sustainable packaging options—from a variety of lightweight bottles manufactured in North America to recyclable closures and cartons
• Recyclable Kraft Cartons—including unbleached cartons and chain-of-custody certified products
• Knowledgeable Packaging Consultants involved every step of the way, ready to advise on the perfect sustainable solutions for your brand 
• Specialized EcoStep™ logo and QR code for bottles and cartons

In addition to our stock solutions, TricorBraun’s award-winning Design and Engineering Team can also build the perfect custom package to showcase your brand’s sustainable goals, making your EcoStep™ package even more noticeable on the shelves.

An EcoStep™ mark on wine packaging will inform consumers and retailers alike that the winery has made a more sustainable packaging choice. At WinePak, we use a sophisticated lifecycle analysis (LCA) tool to evaluate the supply chains of the products in our EcoStep™ catalog. This means that the EcoStep™ mark is reserved for packaging products that incorporate core sustainability factors, such as bottle weight, location of the manufacturer, and environmental practices across the product supply chain. 

We know there are many moving parts and careful choices involved in becoming a more sustainable business. WinePak is focused on helping wineries big and small lower their carbon footprints and showcase their commitments to sustainability. By using packaging that displays the EcoStep™ mark, wineries can better target consumers who care about sustainable brands.

At TricorBraun WinePak, sustainability isn’t just a priority—it’s part of the way we do business. Our guiding principle is simple: “Do things the right way, always.” Let EcoStep™ be your first step on the way to a more sustainable and successful future in wine.

Why Sustainability Matters in the Wine Industry  Sustainability is a Business Imperative

Wine consumers are now, more than ever, intentionally purchasing and consuming wine that mentions sustainability on their label or promote a sustainable story. 54% of the population is concerned about sustainability and is willing to adopt a mix of simple behavior changes in order to support businesses who practice sustainable initiatives (2023, Purposeful Priorities Report).

Lawmakers are also increasingly demanding sustainable choices for wine packaging. New Zealand and Eastern Canada, for example, have enacted laws that require lightweight bottles. At the same time, retailers are rewarding sustainable brands with coveted shelf space. They’re also signing onto sustainability initiatives, including the Sustainable Wine Roundtable Bottle Weight Accord. Signatories to the SWR Bottle Weight Accord commit to reduce the weight of a standard 750ml wine bottle sold in their stores to below 420g by the end of 2026. Whole Foods, a signatory to the Accord, is already in the process of complying with the Accord. As more retailers sign on to this and other initiatives, wineries that fail to focus on sustainability will find themselves on the outside looking in.

Partner with TricorBraun WinePak on this sustainable wine packaging movement to help better our planet and the wine industry.